CLOSED WON 12 OPPORTUNITIES
$160,356.58Recorded closed-won opportunity value
INDEPENDENT META ADS SPECIALIST
Performance.
Not Promises.
Your business deserves more than clicks.
I connect the strategy, creative, and tracking to turn your ad spend into meaningful growth.
BUILT FOR THE NUMBERS THAT MATTER
Qualified leads. Booked jobs. Profitable sales.
STRATEGY MEETS EXECUTION
SCROLL TO EXPLORE ↓ASADYour media buyer. Your growth partner.↗
CREATIVE THINKING. MEASURABLE INTENT.
HOME SERVICES✦ECOMMERCE✦HEALTH SUPPLEMENTS✦LEAD GENERATION✦REAL ESTATE
BEYOND CPL / QUALIFIED LEADS TO CLOSED BUSINESS
A lead has value
when it becomes a customer.
Some of my lead generation campaigns run at $30–$50 CPL. Those clients receive qualified enquiries, follow up, and close jobs worth thousands of dollars. The focus is the business those leads can bring in.
ANONYMOUS ROOFING CLIENT / CRM PROOFFrom roofing enquiries
From roofing enquiries
to closed-won jobs.
This roofing client's CRM shows 12 opportunities marked Closed Won, with a combined recorded value of $160,356.58. Another 10 opportunities have quotes sent, worth $184,312.70 in potential business.
That's why I look beyond the cheapest lead: qualification, follow-up, quoting, and the ability to close a valuable job all matter.
Let's talk about your lead economics ↗QUOTE SENT 10 OPPORTUNITIES
$184,312.70Quoted pipeline value
CRM stage values are shown separately: closed-won value is recorded opportunity value; quotes sent are potential business. These screenshots do not establish cash collected, an ad-attributed revenue total, or a measured return for a specific CPL campaign.
SELECTED RESULTS / LEADS & PURCHASES
Real campaigns.
The numbers behind them.
From home improvement leads to website purchases. Explore selected campaign snapshots, with the source numbers behind each result.
RECENT LEAD GENERATION PERFORMANCE$10–$30MONTHLY AVERAGE CPL PER ACCOUNT
Over the last few months, monthly average CPL per lead generation account has ranged from $10 to $30.
PURCHASE CAMPAIGN↗
Purchase campaign / Snapshot 01
Individual campaign example
386WEBSITE PURCHASES
3.10×PURCHASE ROAS
$11,036.48 spend · $28.59 per purchase
PURCHASE CAMPAIGN↗
Purchase campaign / Snapshot 02
Individual campaign example
345WEBSITE PURCHASES
2.10×PURCHASE ROAS
$15,071.98 spend · $43.69 per purchase
PURCHASE CAMPAIGN↗
Purchase campaign / Snapshot 03
Individual campaign example
46WEBSITE PURCHASES
$21.77COST PER PURCHASE
$1,001.21 campaign spend · 14,315 impressions
PURCHASE CAMPAIGN↗
Purchase campaign / Snapshot 04
Individual campaign example
10WEBSITE PURCHASES
$18.84COST PER PURCHASE
$188.41 campaign spend · 1,531 people reached
PURCHASE CAMPAIGN↗
Purchase campaign / Test snapshot
Individual campaign example
7WEBSITE PURCHASES
$11.93COST PER PURCHASE
$83.52 campaign spend · 444 people reached
LEAD GENERATION↗
Lead generation / Campaign snapshot
Individual campaign example
11FORM LEADS
$13.64COST PER LEAD
$150.00 campaign spend · 7,114 people reached
ROOFING↗
Roofing / Campaign snapshot 01
Individual campaign example
40FORM LEADS
$38.83COST PER LEAD
$1,553.01 ad spend · 43,316 impressions
ROOFING↗
Roofing / Campaign snapshot 02
Individual campaign example
38FORM LEADS
$37.13COST PER LEAD
$1,410.87 ad spend · 7,425 people reached
PAINTING↗
Painting / Campaign snapshot
Individual campaign example
53FORM LEADS
$62.66COST PER LEAD
Combined result across 2 campaigns
SOLAR↗
Solar / Campaign snapshot
Individual campaign example
22FORM LEADS
$68.45COST PER LEAD
$1,505.87 ad spend · 46,901 impressions
ROOFING↗
Roofing / Campaign snapshot 03
Individual campaign example
15FORM LEADS
$49.89COST PER LEAD
$748.38 ad spend · 9,102 impressions
ROOFING↗
Roofing / Campaign snapshot
Individual campaign example
35FORM LEADS
$65.47COST PER LEAD
28,920 people reached
HOME SERVICES↗
Smart home / Lead campaign
Individual campaign example
10FORM LEADS
$17.92COST PER LEAD
$179.21 campaign spend · 2,456 people reached
HOME SERVICES↗
Landscaping / Account snapshot
Individual campaign example
117FORM LEADS
$42.84COST PER LEAD
$5,011.87 ad spend · 2 campaigns
HOME SERVICES↗
Hauling / Lead campaign
Individual campaign example
68FORM LEADS
$79.24COST PER LEAD
$5,388.05 campaign spend · 48,800 people reached
Figures shown in individual campaign examples are separate from the recent monthly CPL summary above. Form leads are not confirmed bookings or sales. Purchase ROAS is Meta-reported attributed revenue divided by ad spend, not net profit. Purchase figures and spend refer to the individual campaign highlighted, not mixed-objective account totals. Campaign examples may overlap and are not added together. Client identities are kept confidential.
LEAD AGGREGATION / ACQUISITION TO MONETIZATION
I understand the lead.
And the system behind the sale.
I've worked with an agency generating leads that were sold to aggregators through a routing and auction system. That experience connects campaign decisions to sale outcomes and margin.
Acquire the enquiry→Route through the system→Sell to a buyer→Track value & margin
More than a lead count.
My work covered home service campaigns across HVAC, roofing, and bathroom remodeling. I understand how incoming leads move through a system, how sold leads are recorded, and why acquisition cost has to be assessed against the value recovered from a buyer.
The auction dashboard shows individual sales and profit outcomes, including unsold leads and negative-margin rows. Those outcomes are part of understanding the economics of lead aggregation.
In these agency campaigns, the Meta “Website Purchase” events represent the tracked conversion used within the lead-selling setup. They are shown as recorded events, separately from total leads.
Incoming leads.
Recorded sale outcomes.
AGENCY LEAD MONETIZATION
HVAC / Aggregator campaigns
843RECORDED PURCHASE EVENTS$48,410.84 spend · $50,887.86 recorded conversion value · 1.05× results ROAS. This is the account total shown, not a sum of the visible campaign rows.
AGENCY LEAD MONETIZATION
Roofing / AU campaigns
127TOTAL LEADS82 recorded purchase events · $3,606.41 spend · $3,487.78 conversion value. AU campaign labels are retained; date suffixes are blurred.
AGENCY LEAD MONETIZATION
Roofing / Campaign detail
2.82×SELECTED CAMPAIGN RESULTS ROASOne campaign row shows 75 purchase events, $6,204.48 spend, and $17,517.58 recorded conversion value. This is a selected campaign, not the account total.
AGENCY LEAD MONETIZATION
Bathroom remodeling / Aggregator campaigns
667RECORDED PURCHASE EVENTS$31,867.87 spend · $31,983.32 recorded conversion value · 1.00× results ROAS, as displayed in the account total.
RUO PEPTIDE BRAND / BEFORE & AFTER
Better results.
Measured beyond Meta.
I worked on scaling and improving a research-use-only peptide brand. Last month’s results compared with this month so far show stronger returns per dollar spent and a lower acquisition cost. The comparison includes both Meta reporting and real-order metrics.
REAL ROAS0.63× → 2.32×
REAL COST PER ACQUISITION$374 → $13364.4% lower real CPA
NEW-CUSTOMER ROAS0.43× → 1.08×
| Metric | Last month | This month so far |
|---|---|---|
| Ad spend | $19,466 | $3,055 |
| Meta purchases | 72 | 25 |
| Real orders | 52 | 23 |
| Meta ROAS | 0.80× | 2.12× |
| Real ROAS | 0.63× | 2.32× |
| Real CPA | $374 | $133 |
| New customers | 36 | 11 |
| New-customer ROAS | 0.43× | 1.08× |
| New-customer CPA | $541 | $278 |
WHAT IMPROVEDMore return per dollar.
More return per dollar.
A lower cost to acquire a customer.
Last month, $19,466 in spend produced 52 real orders at a $374 real CPA and 0.63× real ROAS. This month so far, $3,055 in spend has produced 23 real orders at a $133 real CPA and 2.32× real ROAS.
That is a 64.4% reduction in real CPA and 3.68× the real ROAS. New-customer CPA also fell from $541 to $278—48.6% lower—while new-customer ROAS rose from 0.43× to 1.08×.
The improvement is in efficiency: stronger returns and lower acquisition costs. This month is still in progress, so its spend, orders, and customer totals are not presented as a full-month volume comparison.
Period labels follow the supplied reporting context: last month and this month so far. The current dashboard also displays a 34.7% share-of-spend field. Last month’s dashboard identifies 15 double-counted and 5 unmatched Meta orders, so real-order metrics are shown alongside Meta reporting. Brand identity remains hidden.
FEATURED CASE STUDY / ANONYMOUS HEALTH SUPPLEMENT BRAND
High spend.
Hands-on execution.
Managing $10,000+ in daily Meta ad spend across multiple accounts for one health supplement brand. Purchase performance, creative testing, and day-to-day account management at scale.
$40–$50kAD SPEND REACHED FROM ZERO WITHIN ONE WEEK
$10k+DAILY SPEND MANAGED ACROSS ACCOUNTS
2.11×PURCHASE ROAS / ACCOUNT C SNAPSHOT
386PURCHASES / ONE CAMPAIGN
One brand.
Multiple account environments.
For this brand, I scaled accounts from zero to $40–$50k in ad spend within one week. The brand's advertising ran across multiple accounts, with restrictions creating interruptions along the way. My work covered creative testing, campaign optimization, budget decisions, and account-level reporting.
The scale of the work is separate from any single screenshot: the $10k+ daily spend figure describes my management experience across the brand's accounts.
Read the account.
Then read the campaign.
Account C records $42,802.87 in total spend and 2.11× purchase ROAS. Within it, one campaign delivered 386 website purchases at $28.59 per purchase and 3.10× purchase ROAS.
Another campaign in the same account records 345 purchases at $43.69 per purchase and 2.10× purchase ROAS. These are campaign-level examples within the account total.
ACCOUNT A$22,410.26RECORDED TOTAL AD SPEND
Account snapshot · 12 campaigns
ACCOUNT B$17,448.49RECORDED TOTAL AD SPEND
Account snapshot · 12 campaigns
ACCOUNT C$42,802.87RECORDED TOTAL AD SPEND
Account snapshot · 14 campaigns · 2.11× purchase ROAS
More campaign & ad set proof8 additional anonymized screenshots+
Explore the campaign and ad set detail behind this brand's account management. Some views overlap or show the same campaigns at different points; they are not added together.
Ad set purchase results
108 purchases in one ad set; cost per purchase and spend shown alongside the result.
Campaign comparison
Three selected purchase campaigns, with individual results and acquisition costs.
Campaign purchase overview
Purchase campaign rows and the recorded account spend shown together.
Creative testing / Ad set breakdown
A detailed ad set view of purchases, reach, impressions, and cost per purchase.
Campaign overview / Alternate view
An additional supplied view of the same campaign results; treated as overlapping evidence.
Purchase account snapshot
An account snapshot showing $44,954.57 in recorded total spend.
Purchase campaigns / Account C
An additional Account C snapshot showing $14,110.32 in recorded spend.
Campaign spend snapshot
A separate supplied snapshot of purchase campaign performance.
The three screenshots show separate account snapshots for the same brand. The $10k+ daily spend and zero-to-$40–$50k weekly ad spend milestone are engagement context supplied by Asad; these screenshots show separate account snapshots. Purchase ROAS is attributed revenue divided by ad spend, not profit. Account C's 386- and 345-purchase campaigns are included in its total and are not additional to it.
THE WIDER PORTFOLIO / SELECTED ENGAGEMENTS
Different businesses.
Hands-on experience.
The work behind the dashboards: account management, tracking, testing, and the commercial context around each campaign.
Managing a portfolio of local lead accounts.
15+ accountsManaged simultaneously
Managed campaign creation, optimization, and reporting across home improvement and B2B accounts at SARQ Agency. The portfolio describes $12k+ in combined monthly budget and a $30–$40 CPL average for that engagement.
Context & supporting detail +
A structured testing and reporting routine across multiple businesses, each with its own offer, market, and follow-up process.
Creative testing at higher spend.
$100k+ / monthBudget experience
Managed dealership lead generation at Auto Leads, testing multiple creative directions and making rapid campaign decisions as budgets increased. The supplied results include an account snapshot with 3,572 website leads and $306,760.78 in total spend.
Context & supporting detail +
The snapshot records $85.88 per website lead. It is a separate historical example from the recent $10–$30 monthly CPL summary.
From tracking setup to creative winners.
2–3× ROASReported portfolio performance
Set up Meta Pixel and tested creatives for a supplement offer. The early engagement found winning creatives in the first week, followed by four purchases in one day and two buyers taking a backend offer.
Context & supporting detail +
This early supplement engagement is separate from the featured high-spend supplement brand case study above.
Building traction for a $27 ebook.
10+ salesReported within three days
Started with tracking setup and creative testing for a low-ticket ecommerce education ebook. Initial tests were followed by a three-day period with more than ten sales; the portfolio reports 2–3× ROAS and a subsequent commission-based arrangement.
Context & supporting detail +
The supporting screenshot records ten website purchases in one campaign row.
Front-end purchases with a backend opportunity.
243 purchases$25.74 average acquisition cost
Managed purchase campaigns for a bookkeeping offer. The resume records 243 purchases across 31 ad sets, with $6,255 in spend and an average acquisition cost of $25.74.
Context & supporting detail +
The portfolio reports 2× ROAS for the offer, with order bumps and later backend sales contributing to the wider customer journey.
Lead generation for a high-ticket program.
$1,500 offerMultifamily real estate coaching
Supported a webinar-led acquisition journey for a multifamily real estate coaching program, working on commission and monthly arrangements. Work included lead generation and collaboration on the landing page.
Context & supporting detail +
One supplied campaign row shows 15 website leads at $4.29 per lead. These leads are distinct from confirmed coaching enrollments.
SELECTED CREATIVE / HOME SERVICES
Make them stop.
Give them a reason to act.
A curated look at the creative I work with across home service campaigns. Assets are supplied by clients, agencies, and creative collaborators; my role connects the angles, campaign testing, and performance decisions. Brand identities remain private.
ROOFING / SERVICE POSITIONING
Make the service unmistakable.
A clear roofing promise, supported by a concise view of the services available.
HOME THEATER / ASPIRATIONAL ANGLE
Help them picture the upgrade.
An experience-led opening paired with a visual of the finished home theater.
SOLAR / NEW CONSTRUCTION
Meet the homeowner at the right moment.
A message for homeowners planning a new build, with solar introduced early in that decision.
PAINTING / PREMIUM POSITIONING
Sell the finish.
Luxury interiors, a clear service promise, and an offer designed around the homeowner.
EPOXY FLOORING / VISUAL DESIRE
Make the transformation tangible.
A striking finish paired with a direct statement of the service and its possibilities.
HVAC / PROBLEM AWARENESS
Start with a familiar frustration.
Uneven temperatures make the opening immediately relevant to the homeowner.
HAULING / COMMERCIAL INTENT
Speak to the cost of waiting.
A contractor-focused hook that connects slow demolition to lost working time.
A BROADER LIBRARY / A FOCUSED SELECTIONThe right angle
The right angle
for the right homeowner.
The wider library includes static ads and video assets across local home services. Rather than showing every variation, these excerpts highlight how different messages introduce the problem, make an offer clear, or help someone picture the finished result.
RoofingHVACPaintingSolarSmart homeAudio & video
Client-supplied assets · Agency creative · Static & video formats
A clear reason to care.
Match the opening to the homeowner’s need, the service, and the offer.
Give each angle a job.
Use creative variations to test a distinct idea, with a clear budget and decision rule.
Connect creative to outcomes.
Read the response alongside lead quality and acquisition cost to guide the next test.
REVIEWS / PEOPLE I'VE WORKED WITH
The work matters.
So does the experience.
Feedback from people I've worked with on accounts and offers. Their original words, with identities kept private.
You and your ads team killed it putting this offer in front of our audience. At this point, we are basically tripling conversions with you guys.
+1 for Asad. He's managing our local service ads accounts, and I have no complaints whatsoever. He's a hard-working guy too.
Asad has been helping me with ad account since a month and it's been a wonderful experience working with him. I highly recommend him!
He's working on my offers, have seen him go from a newbie to a mature media buyer in a matter of months, highly recommended if you're looking for someone who's good at execution, loves numbers and can take load off your shoulders.
01 / WHAT I BRING TO THE TABLE
Every part connected.
Every dollar considered.
Good campaigns don't work in isolation. The offer, creative, conversion journey, and data all need to pull in the same direction.
↗01
Meta ads &
media buying
From account structure to daily decisions, campaigns built around your margins, sales cycle, and real business goals.
✳02
Creative strategy
& testing
Clear hypotheses. Distinct angles. A testing process that helps us learn what makes your customers stop, care, and act.
⌘03
Tracking &
conversion systems
Pixel, Conversions API, and CRM feedback that give campaign decisions a clearer foundation.
02 / HOW I WORK
No guesswork.
A clear next move.
I start with the business behind the account. Then I build a repeatable process for making better decisions.
Find the constraint.
Review your economics, account, offer, and customer journey. Identify where performance is breaking down.
Get the signal right.
Check tracking and conversion events. Connect campaign reporting to the leads and sales your business values.
Learn with intention.
Test creative angles and campaign hypotheses with clear budgets and decision rules.
Earn the next dollar.
Cut waste, build on useful signals, and increase investment when the economics support it.
THE PRINCIPLE
Understand first.
Test deliberately. Scale responsibly.
03 / THE PERSON BEHIND THE CAMPAIGNS
a.
Direct communication.
Hands-on execution.
Accountability from day one.
I'm Asad.
I get into the details.
Because the details are where your ad spend either works harder—or gets wasted.
I'm an independent Meta ads media buyer with agency experience, working across home services, ecommerce, and lead generation for clients in the US, UK, Canada, and Australia.
My work brings media buying, creative testing, and tracking together. You work directly with the person in the account, with clear reporting on what's changing, what we're learning, and what comes next.
CAPABILITIES
Lead aggregation & monetization · Buyer routing and lead-sale economics · Meta campaign strategy · Audience research · Campaign management · Budget allocation · Creative testing · Data analysis · Performance reporting · Funnel and landing page collaboration
TOOLS & SYSTEMS
Meta Ads Manager · Pixel & Conversions API · GoHighLevel · Stape · Excel
EDUCATION & COMMUNICATION
Studying Business Analytics at the University of Gujrat. Based in Pakistan, working remotely. English and Urdu.
AGENCY EXPERIENCE
SARQ Agency · Auto Leads Agency · Growth Clinic LTD
04 / BEFORE WE TALK
A little clarity
goes a long way.
Are we a good fit?+
I work with home service businesses, ecommerce brands, and lead generation offers. Our first conversation covers your goals, economics, and current setup so we can decide if there's a useful fit.
What does getting started look like?+
We discuss your business and review the current account, funnel, and tracking. From there, I outline the priorities, scope, and what access is needed before work begins.
Will I own my account and data?+
Yes. Campaigns run in your own Meta Business Manager with appropriate partner access. Your account, pixel, audiences, and data stay yours.
How will we measure progress?+
We agree on the metrics that reflect your business: qualified leads, bookings, acquisition cost, sales, or return on ad spend. Reporting connects the numbers to the actions taken and the next decisions.
LET'S BUILD YOUR NEXT CHAPTER
Better decisions.
Better direction.
Tell me where you are. Let's work out where to go next.
Book an introductory call ↗[email protected] ↗